July 28, 2010

ATV ratings increases

Source: Mingpao
Translated by: aZnangel @ http://asianuniverse.net/forums/

ATV's Men of Justice, premiered on the same day as TVB's Beauty Knows No Pain. Men of Justice averaged 5 points in TV ratings with approximately 320,000 viewers on the first episode broadcast. TVB Jade and HD channel received average of 28 points, approximately 1.8 million viewers for the first episode of Beauty Knows No Pain. ATV's CEO (Yip Ka Bo) expressed that Men of Justice received higher ratings than the previous week's broadcast of Princess Atsu. Based on the TV rating survey, there is an increase in viewers from age 15-39, men and well educated. Looks like not only 'see lai' (housewives) support the series. Online, Netizens had positive feedback for the series, ATV has confidence that the ratings will continue to rise, their target for the ratings is to reach double digits.

Jia You, ATV! 5 points is little, but it's a good start! I hope the ratings go into double digits too!

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